Cross-Cultural Management 2

Inhalt:
Industries, professions, business units, governmental bodies and non-profit organizations all have unique Organizational, or so-called ‘Corporate’ Cultures. Where do these cultures originate? Especially in large, multi-national organizations – they have both a strong central culture and flourishing sub-cultures. This course accompanies students on a journey discovering many cultures, corporate and country alike, within the context of international business. Why is the truth a dangerous topic in Asia? Why are table manners so important in the USA? Can 100% harmony exist in business? These are some of the questions we will examine in this course.

The course is organized in weekly, 90-minute classes. In order to understand the correlations between culture and international business, we will start by reviewing the universal elements of culture – history, religion, climate and language. 


The seminar continues with topics such as the influence of Language, the use of time, bridging communication gaps, leadership and organization, team building, motivation and finally with trust.

The course challenges students to think more deeply about what they have learned in the other international business subjects and further develop a better understanding of some central issues in corporate communications, brand management, corporate diversity and post merger collaboration.

Available for the first time to German Universities, students will have the unique opportunity to create their own Individual Behavioral Profile. In addition, this seminar is filled with in-class exercises as well as on-campus activities such as the Global Village.

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