Digital Marketing & Storytelling. Brand Identity, Content Strategy and Artificial intelligence (in German)

Digital marketing and storytelling are becoming increasingly relevant not only for organisations, companies and industry, but also for students, future and current leaders and social changemakers. Innovative technologies are developing ever faster and are replacing conventional marketing and storytelling strategies.

Which forms of digital marketing and storytelling can be differentiated? Which strategies help to develop or further differentiate a brand identity? How can suitable content be identified and designed for specific target groups? What role can artificial intelligence play in digital marketing and storytelling and what ethical aspects need to be considered? These questions will be explored in the lecture as part of the lecture series.

Further information and registration can be found here.